80 years ago the finishing touches were being applied to the Isokon, a building which, according to curator Justine Sambrook, offered a new way of living for its inhabitants …
The Isokon flats were designed by Wells Coates on behalf of the Isokon furniture company and were intended to house bachelors and young professionals. The block of 30 utilitarian apartments was based on Le Corbusier’s notion of ”the minimum dwelling”. Each flat had ingenious sliding partitions and built-in storage to maximise the space. Laundry and eating were communal activities with dedicated areas within the building.
This photograph was a promotional shot for Crittall‘s windows. John Havinden’s brother Ashley was a major force in the development of advertising between the wars and secured many of the photographer’s commissions.
Curator, Robert Elwall Photographs Collection, British Architectural Library, RIBA